Dave Sidenberg, Executive Director & CEO - BMI Sports Info
David is unquestionably one of the sports & sponsorship industry’s most influential thought leaders and alongside his company BMI Sport Info, are credited for the pioneering role they have played in helping sponsorship evolve into the leading marketing communications medium it has become.
As part of the ever expanding BMI Group, David has access to over 25 years of independent research and data across all media channels.
Sidenberg also launched SSN – a niche sponsorship and broadcast rights commercialisation agency which is already credited with structuring some of the largest broadcast deals in the country on both subscription and in particular FTA broadcast platforms.
Spanning areas such as strategic fit assessment, rights packaging & commercialisation, fee analysis, broadcast & new media rights, he has provided analysis & consultation for the top sponsors, broadcasters, agencies and sport federations.